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Sales Promotion Campaign

The Brief:

Integra were asked to come up with a sales promotion campaign to increase the sales of 1 litre oil top up packs to help kick off the partnership between Castrol & Ford.

The response:

Integra developed an interesting concept that used printed point of sale material and web based technology to manage the promotion. Once customers purchased a top up pack, they were handed a card with a unique code on it. They then entered this code into a web page to see what prize they had won. This promotion not only raised awareness and interest in the product, but also gave valuable information on sales out by dealer. It was used in Holland & Belgium.