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BMW Service Reminder Card

The Brief:

Integra recommended that the client had a series of regular communication pieces that could be sent to customers to remind them that their car was due some form of routine maintenance.

The response:

Integra developed a series of 10 cards that would be scheduled to be mailed out every six months to the dealerís service database. The cards topics included: Air-conditioning checks, brake fluid changes and of course regular routine servicing. The cards then formed the back bone of a contact plan that was then widened to take in new & used car sales.